We Fix HVAC

Client
We Fix HVAC
Role
Branding Design
Year
2021

Project Background

I was hired to rebrand a small HVAC business and build up their web presence. The majority of existing business came from word-of-mouth referrals. The goal was to generate additional customers through more direct marketing such as truck signage and online advertising while retaining the trustworthy, small-business image that made We Fix HVAC so successful.

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Truck Livery

"Our rolling billboards are the most powerful lead generator we have."

This is the most common sentiment I hear from smaller contacting companies and local businesses. The majority of their organic leads, other than word-of-mouth referrals, come from people out in the world who have a need find the solution looking them in the face. Therefore, it's crucial that a vehicle livery does two things well:

  1. Command attention with a bold or unique design, and a unique silhouette
  2. Make the important information obvious and easy to photograph, even if the viewer is also in a moving vehicle

We Fix HVAC wanted their trucks to stand out in the world. With the flexibility of a full vehicle wrap, I took inspiration from old-school graphic design to make an retro-industrial statement. The giant HVAC logo across the doors and two-tone design are unlike anything else on the road. Contact information is bold and prominent, and easy to photograph. The rushing air motif blends seamlessly with the body lines of the NV2500 fleet. Every detail was exhaustively considered to improve readability and develop a recignizable long-distance silhouette.

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Contact me:

noah.lach@me.com